A survey from Accenture has indicated that greater than half of drivers in a number of key automotive markets will doubtless go for an electrical car throughout the coming decade. portion of non-EV drivers right now are additionally contemplating an electrical automobile for his or her subsequent buy.
As famous by Accenture, its survey entails 6,000 automobile patrons throughout america, Italy, Germany, France, China, and Japan. The survey’s outcomes present that there’s a want for automakers to change their technique in order that they’ll break into mainstream prospects which are nonetheless cautious of electrical autos.
General, the outcomes of the survey are constructive for electrical autos. A complete of 47% of drivers famous that they’re satisfied the long run belongs to electrical vehicles. A complete of 57% of drivers, however, are anticipated to undertake an electrical car throughout the subsequent 10 years. A complete of 43% of non-EV drivers are additionally contemplating an electrical automobile for his or her subsequent buy.
NEWS: Accenture has launched a brand new examine about EV adoption.
Highlights:
• 57% of drivers may have adopted an EV throughout the subsequent 10 years
• 43% of non-EV drivers are contemplating an EV for his or her subsequent buy
• 23% of individuals surveyed who don’t at the moment personal an EV stated they see… pic.twitter.com/HnxVqBQPwz— Sawyer Merritt (@SawyerMerritt) November 13, 2024
Maybe most significantly, 80% of the survey’s respondents famous that they contemplate reliability, security, and worth as main buy standards for his or her subsequent car buy. With these ends in thoughts, Accenture famous that it uncovered 5 distinct electrical car driver “minsdonas,” or buyer segments for the EV market.
These “mindsonas” are the “Strategist,” which incorporates drivers who’re already inclined in the direction of high-end EVs; the “Individualist,” which incorporates drivers who’re youthful and like EVs for his or her tech; the “Carer,” who’re environmentally-conscious drivers who view vehicles as sensible instruments; the “Conservative,” which embody drivers who worth reliability and stay hesitant about electrical autos; and the “Frugal,” that are drivers that prioritize worth probably the most.
As per Accenture, a complete of 20% of its respondents could possibly be labeled throughout the “Strategist” mindsona phase; a complete of 25% could possibly be labeled throughout the “Individualist” phase; a complete of 21% could be labeled throughout the “Carer” phase; a complete of 17% could be labeled throughout the “Conservative” phase; and 17% could be labeled throughout the “Frugal” phase.
Accenture famous that thus far, electrical autos makers have thrived by tapping into the “Strategist” and “Individualist” segments, that are already drawn to the very best and most technologically superior vehicles out there. Tomorrow’s mainstream prospects, such because the “Carer,” “Conservative,” and “Frugal” drivers, however, prioritize various factors. Electrical car makers that may then supply EVs that correspond to the priorities of those buyer segments will doubtless thrive as sustainable autos turn into extra mainstream.
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