Right this moment I purchased an electrical bike that I don’t want and that I’ll by no means trip. However this isn’t about me. It’s in regards to the firm that makes the bike. Extra particularly, it’s about how immediately, on Giving Tuesday, the e-bike firm Lectric eBikes is setting an instance not only for your complete e-bike trade, however for contemporary capitalism as a complete with a philanthropic program that speaks to the core of the corporate’s values.
Lectric eBikes has a well-documented historical past of philanthropy as a key side of the corporate’s enterprise mannequin. After hovering to success with a rising line of inexpensive and in style electrical bicycle fashions, the e-bike model has devoted a big chunk of its yearly earnings to charitable causes, giving freely tens of millions of {dollars} in donations and tens of millions extra in free e-bikes to worthy causes.
Final 12 months alone, Lectric Ebikes donated over US $2.5 million to help a wide range of charities.
Every vacation season, the corporate explores a brand new type of charitable contributions on Giving Tuesday, a world generosity motion held yearly on the Tuesday after Thanksgiving, encouraging individuals to offer again by way of donations, volunteering, and acts of kindness.
For instance, in previous years the corporate has allotted 1000’s of {dollars} for every of its workers to donate to worthy causes of their selection. In a brand new twist on that mannequin, this 12 months Lectric eBikes has partnered with its group of take a look at riders and content material creators to assist broaden the giving message additional. The e-bike model is committing $250,000 and partnering with content material creators throughout the nation to help charities near their hearts with donations of $5,000 or a set of 5 e-bikes.
As Lectric eBikes co-founder and CEO Levi Conlow says of the model’s companions and riders all over the place, “What’s essential to you is essential to us. The consultants and lovers who we work with rejoice the advantages and joys of electrical transportation by way of their enjoyable and informative video channels daily. We’re excited to see these efforts assist individuals in communities throughout these fan bases whereas elevating consciousness for a lot of essential causes.”
Along with the charities chosen by its content material companions, the Phoenix-based e-bike maker is pledging $250 from every e-bike offered on Giving Tuesday to one among its most popular organizations, Arizonans for Kids. This charity creates alternatives to handle challenges and enhance the weak lives of abused, deserted, and uncared for youngsters in foster care, working to information every little one towards a brighter future.
And that’s the place I are available in. Properly, I ought to again up and say that to start with, I’m additionally proud to have been requested to participate in Lectric’s content material accomplice marketing campaign, having chosen a charity that helps rehabilitate survivors of terror assaults after seeing that trauma firsthand. However past merely throwing round Lectric’s cash, I believe it’s essential to additionally put my very own pores and skin within the recreation. So in help of Lectric’s beneficiant pledge of $250 donated to charity for each e-bike offered immediately, I’m shopping for an e-bike.
It received’t be for me, however slightly, I’ll donate it as a part of my very own charitable program I began referred to as Ebikes For Good. For round 18 months now, I’ve run this system on my private YouTube channel, giving freely one free e-bike on the finish of every of my movies to somebody in want of a type of impartial transportation however who can’t afford an e-bike themself.
Lectric eBikes’ personal generosity has impressed me to make use of the assets and platforms out there to me to encourage others to do good in their very own approach. And I consider in main by instance. I’ve been lucky sufficient previously to accomplice with superior firms like Lectric to offer out e-bikes to these in want, however have additionally purchased a number of e-bikes myself in circumstances the place I see somebody who I do know an e-bike could make a drastic change of their life. For many individuals, an electrical bike can provide them the independence to succeed in the grocery retailer, arrive at medical appointments, start a journey again into good well being, or simply generally go for a refreshing bike trip for their very own psychological well being.
There are lots of people hurting on the market, and so the next message is simply meant for individuals who are lucky sufficient to be able the place they’ll afford one thing like this. In the event you’ve been on the fence about getting a brand new e-bike (and haven’t but taken benefit of large gross sales this season), then immediately could be an awesome day to get an electrical bike and have $250 of that buy go to charity on the identical time.
I don’t take with no consideration my place as a trusted voice within the e-bike trade. I’ve lengthy coated, reviewed, and promoted e-bikes that I really feel are good buys primarily based on their efficiency and worth (and slammed a number of alongside the best way the place it was deserved). Whereas I’ll by no means let you know that Lectric eBikes is the most effective e-bike model within the absolute sense, I’ve lengthy described them as seemingly the most effective worth anyplace within the US e-bike market. A $4,000 e-bike is nice, however a $999 e-bike that may do 80% of the identical job is usually a greater worth proposition for many individuals on tighter budgets.
The standard and efficiency for the worth level right here is solely unmatched. So if I can help an organization I consider in, and still have that help assist others in want, then that’s the epitome of a win-win in my e-book.
So, in abstract, that’s why I simply purchased an electrical bike that I don’t want and can by no means use. And I wouldn’t have it some other approach.
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