Rivian has launched a novel partnership with a well-liked annual music pageant, during which the corporate will primarily arrange pop-up electrification reveals and extra—together with first-hand seems on the upcoming R2.
As introduced in a press launch on its web site on Tuesday, Rivian is partnering with South by Southwest (SXSW) in Austin, Texas to debut the “Electrical Roadhouse” exhibit at its South Congress area throughout SXSW 2025, at which the corporate will characteristic the R2 electrical car (EV) and each day programming. Set to happen March 7 to fifteen, the exhibit will embrace panel discussions, demo drives, live shows, and drive-in films, together with a broader presence all through the pageant.
Rivian can even be part of SXSW operations on the Austin Conference Middle (ACC), and all through the higher Austin space, in accordance with the discharge. CEO RJ Scaringe can even current a keynote speech as a part of the pageant, and SXSW badge holders will achieve precedence entry to lots of the discussions and occasions.
“We’re thrilled to convey our model to life at SXSW with the Electrical Roadhouse, an area that merges basic Americana with a imaginative and prescient for a sustainable future,” mentioned Denise Cherry, Rivian Vice President of Advertising and marketing. “The pageant’s creativity and adventurous spirit completely complement our personal, and we will’t wait to share this expertise with the neighborhood.”
Demo drives for the occasion will start on March 11, and Rivian can also be the official sponsor of the pageant’s Transportation Monitor exhibit, working from March 11 to 13.
READ MORE ON RIVIAN: Rivian and Volkswagen increase three way partnership in hopes of surviving EV transition
The EV maker says it attracts inspiration for the Electrical Roadhouse from basic Texas roadhouses, and it plans to open its reveals to the general public and pageant attendees each day in the course of the pageant. In 2024, SXSW had a complete of 47,661 attendees, in accordance with native publications.
“Rivian’s imaginative and prescient for a sustainable, electrical future resonates deeply with the South by Southwest neighborhood,” mentioned Peter Lewis, Chief Partnerships Officer at SXSW. “We’re thrilled to welcome them as a accomplice to the pageant, and look ahead to watching SXSW festival-goers expertise the model in a enjoyable, participating and sustainable approach.”
In latest months, Rivian has been deploying distinctive “Charging Outpost” places close to nationwide parks, in addition to opening its retail “Areas” across the U.S. The corporate can also be set to launch shows of its upcoming R2 and R3X autos at choose Rivian Areas all through the U.S. and Canada within the upcoming months.
What are your ideas? Let me know at [email protected], discover me on X at @zacharyvisconti, or ship us ideas at [email protected].
