The rise of pay TV
System 1 has change into a world sport due to tv protection worldwide, and it was Bernie Ecclestone who noticed the profitable enterprise alternative in promoting TV rights through the Eighties.
The British supervisor skillfully diversified markets by granting broadcasting rights not solely to public broadcasters but additionally to non-public ones and later to pay TV networks.
The arrival of Liberty Media has not modified the state of affairs, and F1 is now predominantly a pay-TV sport.
Free-to-air F1: the place to look at it in 2025?
Through the years—as we nicely know in Italy—System 1 has change into more and more synonymous with subscriptions. Nonetheless, wanting globally, there are international locations the place viewers can take pleasure in all 24 races and the feats of Max Verstappen and Lewis Hamilton with out spending a dime. Let’s uncover them.
In Austria, the broadcasters ORF Eins and Servus TV share the calendar’s races equally, broadcasting all follow classes, qualifying, and GPs stay totally free. In Azerbaijan, the state-run Idman Azerbaijan TV has secured the published rights for all scheduled weekends, each on terrestrial digital and cable. The same association is in place in Luxembourg with the native non-public broadcaster RTL Télé Lëtzebuerg, in Pakistan with A Sports activities HD, and in Hungary on M4 Sport.
Romania’s non-public channel Antena broadcasts follow classes solely on digital platforms, whereas qualifying and races are proven free-to-air. In Switzerland, the general public broadcaster RSI airs all qualifying and races stay (generally alternating with different channels). The same qualifying and race scheme is adopted in Albania through Euronews Albania and partially in Brazil, the place TV Bandeirantes airs solely the races.
In China, F1 is free, with three broadcasters overlaying qualifying and races: Nice Sports activities (for the Shanghai space), Guangdong Sports activities (for the Guangdong province), and the state-run CCTV (nationwide)—though the latter two often air delayed broadcasts. Solely GPs are free in Greece, on ANT1, whereas follow and qualifying are streamed on ANT1+.
TV rights in Italy
In Italy, unique pay-TV rights (Sky Italia) date again to 2018 and can proceed till no less than the 2027 season, following the most recent contract renewal. The satellite tv for pc broadcaster airs the whole weekend however provides delayed protection of qualifying and races on its free-to-air channel TV8, and in 2024, it would broadcast the Imola and Monza GPs stay. Up to now, there wasn’t a whole monopoly by Rai: from 1987 to 1990, the state broadcaster was joined by Telemontecarlo, whereas from 1991 to 1994, Mediaset entered the TV rights market, securing the published of some GPs (as much as a most of eight). Mediaset then obtained unique rights to all races for 1996 solely. From 1997 to 2018, Rai shared the rights with Tele+ first after which Sky for satellite tv for pc broadcasts.
Within the collective reminiscence, the voices of commentators have marked lap after lap the fervour of followers: from Piero Casucci (the primary in historical past) to the unforgettable Mario Poltronieri, Ezio Zermiani from the pits, Gianfranco Mazzoni for Rai, Andrea De Adamich and Guido Schittone on Mediaset, as much as the unmistakable model of Carlo Vanzini on Sky.
Purchase official Ferrari F1 merchandise!
Let different Scuderia Followers find out about us
