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Sunday, April 20, 2025

In Norway, solely rental firms purchase fuel vehicles, as a result of vacationers do not ‘get’ EVs


Norway’s full-year EV gross sales are in, and as soon as once more the nation has damaged its personal file for EV adoption. In 2024, 88.9% of vehicles bought in Norway have been all-electric, up from 82.4% in 2023.

The primary holdout? Rental automobile firms, who service vacationers who aren’t acquainted with EVs.

As well as, plug-in hybrid gross sales tipped that quantity as much as 91.6% of automobiles having a plug, as PHEVs captured an extra 2.7% of the market.

If we broaden the definition to “electrified” automobiles, 5.3% of the market have been typical hybrids, bringing the whole variety of automobiles with an electrical motor as much as 96.9%. Solely 2.3% of automobiles have been diesel-only, and 0.8% of automobiles have been petrol solely.

The numbers affirm that Norway is mainly on track with its plan to finish fuel automobile gross sales in 2025, a goal it set final decade. It was already obvious years in the past that the nation was trending in the appropriate path, however something might have occurred, particularly as Norway began decreasing EV incentives because it had carried out within the final couple years.

Different international locations which have decreased EV incentives have seen a drop in EV gross sales – like Germany, which has precipitated the European market to be the one international market to expertise a drop in EV gross sales within the final yr, as they rise in every single place else across the globe. However in Norway, EVs have continued to rise regardless.

Whereas the nation doesn’t have an official fuel automobile ban on the books, the plan of excessive taxes on gasoline automobiles and perks for EVs had already labored out by the point these incentives have been decreased, and it had already change into regular to buy an electrical automobile quite than a fuel automobile. Automobile firms even abruptly stopped providing non-EVs, realizing that the minuscule about of gross sales weren’t definitely worth the trouble.

Whereas these numbers are all in regards to the new automobile market, Norway’s EV market has been so sturdy for thus lengthy that now electrical vehicles are beginning to make up a big proportion of vehicles on the highway. On the finish of 2024, that quantity now stands at 28.6% – not but a majority, however it is greater than the variety of gas-only vehicles on the highway. Diesel-only vehicles nonetheless outnumber EVs as the most typical powertrain on Norway’s roads (at a bit over a 3rd of vehicles on the highway), however not for lengthy.

However there are some holdouts, based on Ulf Tore Hekneby, who runs Harald A Moeller, Norway’s greater automobile importer. Reuters quoted Hekneby as saying “the primary consumers of ICE (inside combustion engine) vehicles in Norway are rental firms as a result of many vacationers aren’t acquainted with EVs.”

So, native Norwegians have made the psychological swap to electrical, with the most important share of ICE vehicles solely being imported to serve foreigners from international locations with comparatively low EV gross sales (like America, with its pathetic ~9% EV market share in 2024).

Rental firms in America have handled the same difficulty, the place Hertz made a big EV buy, solely to later resolve that it had overdone it, and that some renters simply couldn’t work out the vehicles (regardless that the EVs did improve Hertz’s total buyer satisfaction).

However it might not be lengthy till these vacationers have a tougher time fueling a fuel automobile than an EV, as a result of for years now, fuel stations have been changing fuel pumps with chargers and motor gas gross sales have been dropping. Circle Ok, the most important fuel station chain in Norway, says that it’s going to have as many chargers as gas pumps inside three years.

Electrek’s Take

Norway’s EV adoption timeline has nearly completely tracked the usual “S-curve” of know-how adoption, accelerating over time till it reaches excessive ranges, then flattening out for the previous couple of p.c of holdouts. We’re seeing that quantity now, the place whereas Norway has mainly hit its plan to remove fuel automobile gross sales by 2025, there are more likely to be just a few right here and there for numerous causes.

Because of this, for instance, California’s much-vaunted “2035 fuel automobile ban” (which, frankly, must be sooner) doesn’t really ban all automobiles with a gasoline engine in them – it is going to enable for as much as ~20% plug-in hybrids, assuming these PHEVs meet sure necessities.

Nevertheless, most international locations aren’t even near having new EV gross sales eclipse new fuel automobile gross sales, and Norway is already out right here with over 90% of automobiles having a battery and extra full EVs on the highway than fuel vehicles.

For all of the complaints and protestations of impossibility that we preserve listening to within the US, the Nordic international locations have by and enormous left fuel behind. All have excessive EV penetration, led by Norway, and there haven’t been any of the widespread issues that fossil gas propaganda continually tries to persuade you that top EV use would result in. The grid is okay, the vehicles work within the chilly (even within the Northernmost human settlement on the planet), and everyone seems to be happier with quieter roads and cleaner air.

Perhaps as an alternative of listening to ignorant clowns who’re dedicated to rising hurt and prices, we should always simply check out how one of many happiest nations on the earth has reworked its transportation system for the higher, and take just a few notes.


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