Creating participating, informative, and visually charming automobile content material isn’t nearly loving automobiles—it’s about utilizing the fitting instruments to deliver that zeal to life. On this story, we’ll take you behind the scenes of our content material creation course of and provide you with a glimpse of the instruments we use to make all of it occur. We’ll cowl a lot of the instruments we use to shoot content material not just for the web site you’re studying this on, but additionally for social media and Youtube.
Capturing the Motion
Our work calls for instruments that may sustain with fast-paced shoots and ship cinematic outcomes. That’s why we depend on a curated choice of cameras and equipment to seize each second. Total, we worth being nimble and environment friendly whereas on the transfer, with out compromising on high quality. It’s equally necessary for us to seize pictures and movies in numerous codecs with out spending extreme time organising our gear. This yr, we centered on just a few core cameras to satisfy these wants successfully.
1. DJI Osmo Pocket 3
The DJI Osmo Pocket 3 is a compact, handheld gimbal digital camera designed for clean, high-quality footage. It contains a 1-inch CMOS sensor able to recording as much as 4K at 120 frames per second, guaranteeing crisp and detailed movies. The two-inch rotatable touchscreen permits for fast switching between horizontal and vertical taking pictures, enhancing versatility throughout shoots. Moreover, its three-axis gimbal stabilization ensures regular footage, even throughout dynamic actions.
What will we use it for? Not only for vlogging and interviews, but additionally for creating social media reels. Our newest obsession? Automobile rollers. Previously, we relied solely on motion cameras mounted on a lead automobile to seize the topic from a number of angles. Now, we will accomplish all of that with only one versatile digital camera. You will discover the digital camera on Wonderful, for instance, at $519.
2. GoPro Hero12 Black


The GoPro Hero12 Black is a rugged motion digital camera recognized for its sturdiness and superior options. It boasts a 1/1.9-inch sensor able to capturing 5.3K video at 60 frames per second and 4K at 120 frames per second. The digital camera introduces HDR (Excessive Dynamic Vary) for each video and pictures, delivering vivid imagery. With HyperSmooth 6.0 video stabilization and a 177° area of view when paired with the Max Lens Mod 2.0, it ensures ultra-wide, steady footage. The redesigned energy administration system presents improved thermal efficiency and as much as twice the runtime in comparison with earlier fashions.
Why will we love this? It’s waterproof, permitting us to shoot in any circumstances, and it’s excellent for race observe motion or high-speed situations. Plus, it eliminates issues about exterior forces affecting a gimbal, making it extremely dependable in demanding environments. You will discover it on Amazon for $399.
3. Sony A7 IV with 24-105mm GM Lens


The Sony A7 IV is a full-frame mirrorless digital camera that balances high-resolution imaging with pace and flexibility. It contains a 33-megapixel sensor and helps 4K video recording at as much as 60 frames per second. Paired with the 24-105mm f/4 G Grasp lens, it presents a flexible focal vary appropriate for wide-angle photographs and close-ups, making it very best for capturing detailed automobile options and dynamic scenes.
In fact, there are many mirrorless cameras in the marketplace, even inside Sony’s lineup, however we respect the A7 IV for its versatility—it excels at capturing each gorgeous pictures and high-quality movies. Whereas having devoted cameras for particular conditions is right, the truth within the area is completely different: time is essential, so the power to change seamlessly between photograph and video modes is crucial. Sony additionally presents a variety of wonderful lenses, such because the acclaimed 24-70mm GM II, however the 24-105mm stands out as a real all-rounder and an distinctive journey companion.
Amazon now sells the Sony A7 IV with a 16% low cost for $2098 whereas the 24-105mm GM lens sells for $1098.
4. RØDE Wi-fi PRO Package


The RØDE Wi-fi PRO is a wi-fi microphone system designed for high-quality audio recording. It options 32-bit float on-board recording with 32GB of storage per transmitter, permitting over 40 hours of audio with excessive dynamic vary. Timecode synchronization simplifies audio alignment in post-production, whereas Clever GainAssist ensures balanced audio ranges routinely which is particularly necessary on this planet of automobile content material creation.
With a transmission vary of as much as 260 meters (850 toes) utilizing Collection IV 2.4 GHz digital transmission, the system ensures steady and safe audio. The package contains two transmitters with built-in microphones, exterior Lavalier II mics, furry windshields, and a wise charging case that gives prolonged battery life. This versatile system is appropriate with cameras, smartphones, and computer systems, making it very best for content material creators.
We’ve been utilizing the RØDE Wi-fi PRO Package because it first got here out and never as soon as it has allow us to down. We additionally love the truth that we will use it to take audio notes on the go after which later transcribe them. And even higher, document an interview straight into the iOS Notes app which may now transcribe it routinely for us. The is now accessible on Amazon for $363 or immediately from Rode.
Bonus Function: RØDE Wi-fi Micro
RØDE simply launched the Wi-fi Micro package for content material creators. How is it completely different than the PRO package? It’s ultra-compact designed particularly for smartphone content material creators appropriate with each USB-C and Lightning gadgets, permitting direct connection to smartphones with out the necessity for cables. It’s a plug-and-play system for these seeking to document excessive constancy audio with out the whistles and bells of the dearer PRO Package. It’s accessible for $149.
Carrying It All
The suitable bag could make or break a shoot. We’ve been utilizing Peak Design luggage for a few years now. Peak Design luggage are a favourite amongst creators for his or her mixture of performance, sturdiness, and glossy design. With weatherproof supplies and considerate inside group, these luggage guarantee gear is protected and simply accessible, whether or not you’re taking pictures in a studio or on the go.
Options like customizable dividers, quick-access factors, and versatile carry choices make them adaptable to any state of affairs. The Coyote colour provides a trendy, distinctive contact, whereas the model’s eco-conscious manufacturing ensures you’re making a sustainable alternative. Whether or not it’s the Journey Backpack, On a regular basis Sling, or Tech Pouch, Peak Design luggage are constructed to assist creativity with out compromise.
In all truthfully, these Peak Design luggage are loads smarter than what we use them for displaying how a lot engineering and ingenuity goes behind the design of those luggage.
Peak Design Journey Backpack (Coyote)
Our go-to images backpack is the Peak Design Journey Backpack, a 45-liter bag designed for photographers and videographers on the transfer. Its customizable inside dividers permit for organized storage of digital camera our bodies, lenses, and equipment. It’s the one bag that additionally will get us essentially the most compliments throughout photoshoots and even by way of airports. Be sure that so as to add to this bag the the Tech Pouch which is designed to arrange small equipment resembling cables, batteries, and reminiscence playing cards. Its origami-style inside pockets present ample storage in a compact kind, guaranteeing that important gadgets are simply accessible throughout shoots. Now on sale for $255 (20% OFF).
Peak Design Journey Duffel (Coyote)
This 35-liter duffel bag presents a spacious most important compartment with inside pockets for organized storage. We use this primarily for 1-2 days journey once we don’t have to deliver a full suitcase or a carry-on. On sale for $123 (20% OFF).
Peak Design On a regular basis Sling
The On a regular basis Sling is a flexible bag that may be worn as a sling or waist bag. It presents fast entry to gear, making it very best for minimalist setups or when a full backpack is pointless. One use? Auto reveals or Vehicles & Espresso kind of occasions the place we simply want a small bag with us. It’s accessible on Amazon for $95.
Each photograph, video, or article is the results of numerous hours spent filming, modifying, and refining. However none of this might be attainable with out the instruments that assist us inform the tales of the automobiles we love. Our toolkit evolves with every venture, guaranteeing we’re at all times able to create the very best content material attainable. Disclaimer: This submit accommodates affiliate hyperlinks. When you use these hyperlinks to purchase one thing we could earn a fee. Thanks.