DRB-Hicom is wanting so as to add two extra automotive manufacturers to its portfolio, and the conglomerate can be contemplating an entry into the business car sub-sector. This was revealed by DRB-Hicom’s head of automotive distribution Akkbar Danial on the current EON & Sahabat Media Getaway 2024 occasion.
In a core choices presentation slide displaying ‘new dealerships’, there have been two ‘new manufacturers’ subsequent to sensible, and when quizzed on the matter, Akkbar mentioned that Proton’s eMAS sub-brand isn’t one of many thriller manufacturers (DRB-Hicom will in fact have Proton eMAS dealerships) and that the group is distributor-level partnerships, not merely opening dealerships.
Any hints? “It could possibly be business (automobiles), it could possibly be passenger (automobiles), we’ll research the market. Passenger, the discounting is simply too large now, I believe to enter passenger is a bit difficult. Business is kind of an attention-grabbing space to enter as you don’t should take care of B2C, it’s extra B2B – it’s fairly attention-grabbing,” mentioned Akkbar, who can be CEO of EON, DRB-Hicom’s auto dealership group.
You’d suppose that Malaysia’s EV sub-segment is fairly saturated now, with extra choices than patrons within the present market, however the former Honda exec isn’t ruling an EV model out. “It’s saturated, however it’s important to keep in mind that we have now fairly an enormous presence within the fleet market,” Akkbar mentioned, including that there are merchandise that may complement the choices of its present manufacturers.
By the best way, automotive rental big Avis’ Malaysian enterprise is below the DRB-Hicom umbrella and the Avis fleet may need a future want for EVs. At present, of the DRB-Hicom manufacturers, sensible is a pure EV firm with two fashions (#1 and #3) and Audi has a few e-tron fashions, however they’re all reasonably fancy, and in Audi’s case, very high-end too.
The DRB-Hicom auto distribution chief then willingly got here again to business automobiles, which we’ll take as a powerful trace. “For me, business is kind of an attention-grabbing space. It’s to not say that I’m bored with doing retail for passenger automobiles – it is vitally difficult – however sure, it (business automobiles) is an angle that we’ll look into,” he mentioned.
At present, DRB-Hicom’s automotive distribution portfolio has EON (dealerships for sensible and Proton), EON Auto Mart (Mitsubishi), Euromobil (Audi), Hicom Auto (Volkswagen), ACM (Isuzu) and DRB-Hicom Business Automobiles (DHCV, Daihatsu).
Additionally below the auto division is financing arm EON Capital, DRB-Hicom Auto Answer (DHAS), Avis and EON Petromin. A JV with Saudi Arabia’s Petromin Corp, the latter is the group’s comparatively new enterprise to enter the workshop and automotive servicing enterprise.
Away from retail and providers, DRB-Hicom can be the native associate for a number of Japanese OEMs – it has a 34% stake in Honda Malaysia, a 48% stake in Mitsubishi Motors Malaysia and controls 49% of Isuzu Malaysia. There’s additionally the 51% stake in Proton, in fact.
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