A number of well-known gamers within the US electrical bicycle market have not too long ago joined forces in artistic methods. Electrical Bike Firm, identified for its native manufacturing in Southern California, has simply introduced a significant merger with Integral Electrics, an e-bike model uniquely designing electrical bicycles for girls and different quick statured riders.
Each Electrical Bike Firm and Integral Electrics have carved out attention-grabbing niches within the business. EBC has grow to be well-known for its extraordinarily customizable electrical bicycles. Riders can select all the things from the particular paint shade to the mixture of parts and even the fabric selections – regionally manufactured picket fenders, anybody?
With a number of meeting areas throughout Newport Seaside in Southern California, the native manufacturing has allowed EBC to reply rapidly to one-of-a-kind builds which can be designed by prospects on its web site or in any of lots of of seller areas across the US. The excessive customization has lent itself nicely to a market the place prospects usually wish to create distinctive bikes that showcase character and character.
Integral Electrics has additionally discovered itself an underrepresented market, however this time with a deal with feminine riders. The model focuses on making biking extra accessible, no matter a rider’s gender, peak, or biking expertise. The corporate’s e-bikes are constructed to suit a wider vary of riders, carry a number of kids, and make biking simpler for everybody.
The corporate’s founder and CEO Laura Belmar began Integral Electrics again in 2023 together with co-founder Paul Freedom, counting on her personal expertise struggling to discover a cargo e-bike that she may comfortably trip together with her kids. A serial entrepreneur with profitable ventures already underneath her belt, Belmar adopted her instincts and tapped into that underserved market.
Now Integral Electrics and Electrical Bike Firm are merging underneath a single model, with Integral Electrical’s designs becoming a member of the EBC household. EBC has a number of well-known fashions obtainable, however the model has lengthy skewed extra within the path of cruisers and luxury bikes. The addition of Integral Electrical’s cargo bikes and trikes will assist additional spherical out the range of fashions provided.
“Integral’s emphasis on feminine riders and on cargo e-bikes is a welcome addition to the EBC household,” mentioned EBC founder and CEO Sean Lupton-Smith. “We wish to keep on the slicing fringe of the place the e-bike market is headed, and Integral’s modern strategy helps push us ahead.”
And with EBC’s native manufacturing, these bikes will probably be made nearer to residence than ever. “Constructing within the USA additionally has distinct security benefits,” defined Belmar. “From my first go to to Electrical Bike Firm’s California manufacturing unit, I’ve been indelibly impressed by the emphasis on high quality and security. Delivery bikes absolutely constructed and inspected is a lot safer for purchasers. Electrical Bike Firm has already achieved one in every of our long-held aspirations. I’m honored to be a part of this workforce.”
In a local weather of tariff uncertainty, the flexibility to construct and assemble bikes regionally is turning into much more advantageous. “As tariffs, regulation and competitors put strain on the e-bike business, Sean’s deal with customization and security at Electrical Bike Firm was prescient,” added Freeman. “As we glance across the business, it’s clear that he has constructed a enterprise that’s well-positioned to fulfill this second.”
As a part of the merger, Belmar will assume the function of President and Chief Business Officer at EBC, and Integral Electrics’ Advisor Michael Edwards will be part of the EBC board.
The information of the merger follows rapidly behind one other main EBC partnership that noticed Pedego ink a licensing cope with the model to leverage EBC’s customization strengths to provide distinctive customer-designed Pedego e-bikes.
Along with rolling out EBC’s Design Wall at lots of Pedego’s shops, permitting prospects to visually assemble any e-bike mixture proper there in real-time on a big touchscreen, the partnership provides Pedego’s 150+ shops to EBC’s 250+ seller community, giving prospects entry to one of the vital in depth e-bike gross sales and repair networks within the nation.
FTC: We use earnings incomes auto affiliate hyperlinks. Extra.
