Ferrari Merchandise Gross sales Surge 400% Following Hamilton’s Transfer
Ferrari has witnessed a unprecedented surge in merchandise gross sales, with figures hovering practically 400% following Lewis Hamilton’s high-profile swap to the staff for the 2025 Components 1 season.
In keeping with knowledge shared with Metropolis AM, the seven-time world champion’s immense international attraction continues to drive unprecedented demand amongst F1 followers. The spike in gross sales got here within the days after Ferrari’s 2025 season launch earlier this month, with purchases throughout the Fanatics retail community—together with the official Components 1 Retailer—far surpassing these recorded in the course of the staff’s 2024 launch.
Click on right here to discover Ferrari’s new F1 merchandise for 2025 season
Followers desirous to sport the enduring Ferrari pink can discover merchandise starting from £35 for a cap to £162 for a premium softshell jacket on the F1 Retailer.
Lewis Hamilton made his first public look in Ferrari colours at Components 1’s seventy fifth anniversary present at the O2 Area, following his preliminary introduction through a viral Instagram put up outdoors Enzo Ferrari’s home. The put up rapidly grew to become probably the most engaged Components 1 put up in Instagram historical past, surpassing even Charles Leclerc’s Monza podium celebration.
Lewis Hamilton’s arrival is already proving to be a industrial game-changer for Ferrari, reinforcing his standing as one of the influential figures in motorsport.
James Campbell, co-founder of the advertising company 50 Sport, remarked on the outstanding influence of Lewis Hamilton’s arrival and the numerous progress in social media engagement, noting it was not like something seen in Components 1 for a very long time. He identified that, in trendy sports activities, bulletins or arrivals typically really feel rushed or managed by scripted statements. He emphasised that, in Hamilton’s case, the storytelling was distinctive, with each the message and visible fashion being completely aligned and constant from the very starting.
The Instagram put up that includes Lewis Hamilton, wearing a double-breasted go well with and trench coat whereas standing subsequent to a historic Ferrari, has garnered a formidable 5.7 million likes. With a complete of 39.1 million followers, Hamilton’s social media affect far surpasses that of the Ferrari Components 1 account, which has lower than half of his following. This stark distinction highlights Hamilton’s large on-line presence and the substantial industrial influence he brings to the Scuderia Ferrari model.
James Campbell famous that the influence was evident within the on-line metrics, highlighting that by the top of January, it had turn into probably the most talked-about sporting second globally, with engagement, video views, and followers rising threefold in comparison with the identical time the earlier 12 months. He identified that the primary put up that includes Lewis Hamilton at Ferrari’s headquarters grew to become probably the most engaged put up in Components 1 historical past on Instagram. Some followers even speculated that the picture’s design, with seven home windows and a door, symbolized the opportunity of an eighth championship title. No matter whether or not this was intentional or coincidental, Campbell emphasised that the artwork route performed a big function within the put up’s huge influence.
Purchase official Ferrari F1 merchandise!
Let different Scuderia Followers find out about us
