- Hyundai Motor Group and Royal School of Artwork mark a decade of collaboration with an extension to drive design innovation and sustainability by means of 2027
- The partnership expands past current applications to incorporate new analysis areas reminiscent of synthetic intelligence (AI), consumer expertise and sustainable supplies
- The renewed settlement underscores the Group’s position as a world patron of creativity, supporting future design leaders and transformative mobility innovation
Hyundai Motor Group (the Group) and the Royal School of Artwork (RCA) are marking a decade of collaboration (2016–2025) by asserting an extension of their joint dedication to innovation, creativity and sustainability throughout the world design and mobility ecosystem.
The signing ceremony for the renewed partnership passed off in the present day at RCA’s Battersea campus. The 2-year settlement, extending by means of 2027, highlights the Group’s enduring position as a patron of design and tradition, underscoring its dedication to fostering creativity, supporting future design leaders, and pursuing sustainable innovation in mobility.
“At Hyundai Motor Group, we see design as a driving drive for innovation, id and significant reference to humanity,” stated Luc Donckerwolke, President, Chief Artistic Officer and Chief Design Officer at Hyundai Motor Group. “Our long-standing partnership with the Royal School of Artwork displays our dedication to fostering creativity on the highest degree and investing within the subsequent technology of design-thinking leaders. As we mark a decade of collaboration with the RCA, we’re proud to proceed this partnership to champion creativity and form a greater future by means of design.”
The RCA stays one of many Group’s most vital world design collaborators, with the longest and most deeply built-in partnership amongst its design faculty affiliations worldwide. RCA’s Clever Mobility Design Centre (IMDC) has been central to this collaboration, bringing collectively interdisciplinary analysis and schooling on the intersection of mobility, design and expertise.
This strategic partnership goes past a easy industry-academia collaboration, emphasizing creativity and sustainability within the discipline of future mobility design. Constructed on a shared philosophical perception in pursuing a greater future by means of design, the partnership displays a deep dedication to innovation and optimistic change.
Professor Christoph Lindner, President & Vice-Chancellor, Royal School of Artwork, stated: “Our continued collaboration with Hyundai stands as an exemplar of university-industry partnerships. Not solely does this partnership facilitate modern, industry-focused analysis, however it additionally conjures up our college students to pursue interdisciplinary observe and push the boundaries of creativity. Our partnership with Hyundai has been terribly impactful and I’m enthusiastic about the entire ground-breaking work that this new settlement will make attainable.”
As a part of the two-year extension, the partnership will increase to reinforce current applications and introduce new analysis initiatives that handle evolving wants in mobility and design. Key initiatives embrace the Hyundai-Kia Design and Innovation Challenge, Clever Mobility MA Visiting Design Fellowship, Skilled Growth Workshops, and Hyundai-Kia Pupil Awards.
The collaboration may also discover rising areas like synthetic intelligence (AI), consumer expertise (UX), and sustainable supplies, reflecting a shared concentrate on addressing important challenges in design. These applications foster synergy between educational analysis, {industry} experience and pupil engagement, driving creativity and shaping the way forward for mobility.
