Widespread electrification of the car is a divisive topic within the auto fanatic group. On the one hand, electrical vehicles supply easy acceleration. However, taking the inner combustion engine out of the equation leaves many believing driving an EV hardly qualifies as “motoring” in any respect. It’s a subject that’s inconceivable to disregard as an automaker — however particularly whenever you’re BMW M, a marque that leans on its motorsport heritage so onerous it’s actually the identify of the model. However electrification doesn’t have BMW M CEO Frank van Meel anxious. Phrases he shared with the press at Concorso d’Eleganza Villa d’Este indicated fairly the alternative.
BMW M Has At all times Been Extra Than Only a Drivetrain


In relation to BMW — and M vehicles just like the M3, particularly — gross sales and efficiency figures have at all times contradicted the naysayers in the case of changing a beloved technology with the following huge factor. Frank dramatically illustrates this by strolling by means of every technology of the M3 and the in-period criticisms it obtained. When the E36 M3 changed the unique, four-pot E30 M3: “4-cylinder engines had been what you wanted to have. Then we modified to six-cylinder, naturally aspirated engines. And everybody mentioned, ‘Why six? Why ought to I do it?’ However then everybody drove the automobile, and, really, it was an M3, and we bought greater than with the four-cylinder vary. Then we modified to V8, excessive rev,” he says, pausing. He’s speaking, after all, in regards to the E90 M3 that succeeded the E46 M3. “The identical factor, once more; extra weight on the entrance axle, weight distribution,” echoing fans of the day’s issues about transferring to a V8. “However once more, it was an M3 and it drove like an M3 and everybody was joyful, and we bought greater than earlier than.” The pattern, as you possibly can think about, holds true with the F80 and its turbocharged inline-six.
“Now, we’re at present wanting into going to a pure electrical one, which really, once more, will drive higher than all its predecessors, and might be as emotional as its predecessors as nicely,” Frank says. He’s referring to the upcoming all-electric M3, which has already been noticed testing on the Nürburgring. “It’s going to be a typical M, it’s simply going to be a lot faster,” van Meel says. “It’s much more exact and even faster than every thing you’ve seen earlier than.” He attracts one other parallel to the introduction of M xDrive on the F90 M5. Frank says describing it as all-wheel drive merely doesn’t do it justice; it was at all times rear-wheel drive with further traction. “Everybody was afraid that the automobile would simply go straight ahead, no rear wheel bias dynamics anymore. After which everybody observed it’s rear wheel drive with extra traction,” he mentioned.
To van Meel’s credit score, he makes some superb factors. M vehicles have at all times bounced round with totally different drivetrains; arguably, the one true commonplace is that intangible “M-ness”. “Each time you sit in an M, and also you drive an M, you say, ‘that is an M…I didn’t precisely know what I anticipated, however now that I’m within the automobile, that’s it,’ and it’s all about emotion in motorsport, and that is kind of unbiased from the drivetrain.” Anybody who has pushed multiple or two M autos — notably, the M SUVs — will doubtless perceive the sentiment.
Neue Klasse is Constructed to Be “the Good M Automobile”
However BMW M’s capability to seize M-ness isn’t the one cause van Meel appears excited for BMW M EVs. BMW’s upcoming Neue Klasse (NCAR) fashions might be imbued with M-ness from the bottom up. Notably, the structure is a little bit of a departure from what BMW’s doing on a big scale in the present day. Largely, the present choices are platform sharing with gasoline fashions (see the i4, i5, i7). NK fashions “are constructed for the only function of creating the right electrical automobile,” Frank says, “and you can see in driving dynamics, vary, every thing. Every thing we want for M within the Neue Klasse needed to be built-in in the entire setup of the Neue Klasse proper from the beginning.” Frank goes on to say that generally, if the M DNA isn’t already in consideration from the onset of the platform’s design, “it’s generally inconceivable so as to add it.”
A big portion of what makes the Neue Klasse set as much as be an actual stunner? BMW’s Coronary heart of Pleasure. Frank says it’s a win-win; each NK automobile comes with Coronary heart of Pleasure and enjoys these inherent benefits. Whereas commonplace NK vehicles may have numerous M options built-in, there’s nonetheless a lot to do. “We are able to adapt every thing we want on prime for M into that to make the right M automobile,” he says. Energy output, cooling, charging, and dynamics are the important thing sticking factors. These finer particulars are, in accordance with Frank, “what makes M, M.”
He’s the M Boss For a Cause
It’s onerous to disclaim that Frank van Meel, CEO of BMW M, may know a factor or two about what makes an M automobile come alive. “I’m a racer, I’m a automobile man. I’m a loopy automobile man,” Frank begins. “What we’re at present doing with electrification, as soon as that involves the market, you’ll say ‘I didn’t see that coming.’” Don’t overlook: BMW plans to supply a handbook, gas-powered M3 so long as attainable, too. “We’ll supply each,” Frank says. However he views that as a great factor, a bonus that can in the end profit clients. “Now we have the very best benchmark in home with the six-cylinder M3 proper now, and we’re pushing the boundaries there. And alternatively, now we have the electrified M3 additionally pushing limits,” he says. “And possibly you simply say, ‘I purchase each.’” Possibly, Frank. Possibly.