- Kia’s Plan S 2030 enterprise technique up to date with progress methods for brand spanking new merchandise, concentrate on electrification dedication
- Kia goals for world gross sales of 4.19 mln models, market share of 4.5%, by 2030
- EV: Goal of 1.26 mln EV gross sales by 2030
… World EV market share of 4.3%; growth of quantity EV lineup
- PBV: To promote 250,000 PBVs by 2030
… Launches of PV5 in 2025, PV7 in 2027 and PV9 in 2029
- Pickup Truck: So as to add an EV pickup mannequin for North America, constructing on Tasman pickup’s success
… Concentrating on world Tasman gross sales of 80,000 models per yr
- Goal to attain KRW 170 tln in income, over 10% working revenue margin by 2030
- Kia to speculate KRW 42 tln from 2025-2029, together with KRW 19 tln for future enterprise
- 2025 enterprise steerage
…Concentrating on greater than KRW 112 tln in income, market share of three.7%
… Working revenue margin of 11% on world gross sales of greater than 3.2 mln models
Kia Company (Kia) immediately shared its mid-to-long-term enterprise methods and monetary targets at its CEO Investor Day held in Seoul, Korea.
As a part of Kia’s up to date Plan S technique – the model’s mid-to-long-term marketing strategy – the corporate outlined its daring technique to attain world gross sales of 4.19 million models by 2030, together with 2.33 million hybrid and absolutely electrical automobiles (EVs).
Leveraging its agility and adaptability in response to the market setting, Kia will diversify its progress engines by introducing new fashions – reminiscent of PBVs and pickup vehicles – and different key future companies.
“Since launching the Kia Transformation technique in 2021, Kia has constantly progressed to turn into a supplier of sustainable mobility options that innovate area and allow prospects to make higher use of their time past typical technique of transportation,” stated Ho Sung Track, President and CEO of Kia. “We’ll proceed to develop the model by implementing mid-to-long-term methods to strengthen our inside stability and reply successfully to adjustments within the auto business.”
※ Summarized Plan S 2030
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Gross sales Growth |
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Various Lineup |
• 4.19 million world gross sales by 2030 – 2.33 million EV (1.26 million) and xHEV (1.07 million) – 15 EV fashions and 10 xHEV fashions by 2030 • Improve world manufacturing capability by 17 p.c to 4.25 million models by 2030 • Diversifying hybrid lineup, increasing EV and PBV ranges, introduce Tasman pickup |
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Technique Particulars |
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Progress by New Mannequin |
EV |
• EV lineup to develop with EV3, EV4, EV5, and EV2 • Concentrating on 1.26 million EV gross sales by 2030 • Enhancing EV customer support and charging infrastructure through strategic partnerships • Optimized versatile manufacturing throughout world manufacturing services |
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PBV |
• Concentrating on 250,000 PBV gross sales by 2030 • Diversify PV5 providing throughout 5 physique sorts with market-specific conversion fashions • PV7 to hitch PBV lineup in 2027; PV9 arrives in 2029 |
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Pickup |
• Tasman pickup truck to launch; annual gross sales of 80,000 models and 6 p.c M/S goal • Assembly various market wants with ICE and EV fashions • New EV pickup for N. America deliberate; long-term annual gross sales goal of 90,000 models |
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Future Enterprise |
• Deal with growth of SDVs and autonomous driving, growing robotic • Launch of SDV Tempo Automobile in 2026 and implementation of Degree 2+ autonomous driving from 2027 |
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Annual & Mid-to-long-term Enterprise and Monetary Objectives |
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2025 |
• Launching 5 new fashions, one product enhancement mannequin, and three derivatives • Wholesale gross sales goal of three.22 million models, up 4.1 p.c yr on yr • Attaining income of KRW 112 trillion, a 4.7 p.c year-on-year rise; |
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Mid-to-long-term |
• Funding of KRW 42 trillion from 2025 to 2029 to drive long-term progress • Attaining KRW 170 trillion in income; KRW 18 trillion in working revenue, over 10 p.c working revenue margin by 2030 • Whole shareholder return goal set as 35 p.c for 2025-2027 interval |
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■ Gross sales growth to 4.5% market share with 4.19 million automobile gross sales by 2030
Kia plans to promote 1.11 million models in North America and 774,000 models in Europe by 2030, whereas aiming for gross sales of 580,000 models in Korea. In India, Kia will develop gross sales across the newly launched Syros, aiming for 400,000 models.
The corporate goals for two.33 million electrified automobile gross sales by 2030, making up 56 p.c of its complete gross sales goal. This objective contains EVs, which can account for 1.26 million models, and xHEVs[1], which can account for 1.07 million models. In main markets, the proportion of electrified mannequin gross sales is focused to extend to 70 p.c in North America, 86 p.c in Europe, 73 p.c in Korea, and 43 p.c in India.
To satisfy demand, Kia will enhance world manufacturing capability by 17 p.c, from 3.63 million models in 2025 to 4.25 million models by 2030.
Kia will diversify its hybrid lineup throughout all segments, from compact to full-size fashions, together with automobiles such because the Seltos and Telluride SUVs. In response to rising hybrid demand, the corporate goals to extend hybrid gross sales to almost a million models by 2030 – double the 490,000 models anticipated in 2025.
To speed up the EV transition, Kia will lead the mass adoption of EVs by increasing its EV lineup with the addition of one other quantity mannequin, the EV2, following the EV3, EV4, and EV5. The corporate may also develop its Platform Past Automobile (PBV) lineup, beginning with the PV5 this yr, and enter the pickup truck phase to strengthen its aggressive edge.
■ New mannequin progress methods: EV, PBV, and Pickup Truck
Technique ① : Strengthen EV management with launch of full quantity mannequin vary
Kia has set a objective of accelerating EV gross sales to 1.26 million models by 2030. This can be supported by strengthening its EV management with quantity fashions, enhancing price competitiveness, bettering customer support, and optimizing manufacturing methods.
Constructing on the success of the flagship EV6 and EV9, Kia will develop its quantity EV lineup with the introduction of the EV3, EV4, EV5, and EV2.
Value innovation methods will concentrate on optimizing {hardware} by way of inside and exterior designs that provide true worth to prospects whereas standardizing EV software program by way of next-generation digital structure.
Kia will improve EV customer support by increasing specialised upkeep networks, introducing licensed EV restore coaching applications, and offering distant diagnostic companies.
EV charging infrastructure growth will proceed by way of Kia’s strategic partnerships, together with with E-pit in Korea, in addition to the IONNA three way partnership (JV) in North America, and Ionity JV in Europe.
Optimized EV manufacturing
To optimize its provide chain, Kia will develop native EV manufacturing in key areas. Korea will function the worldwide hub for EV growth and manufacturing, North America will concentrate on mid-to-large SUVs, Europe on compact SUVs and hatchbacks, and India on regionally focused compact SUVs.
Kia will preserve flexibility by producing its total lineup – inside combustion engine automobiles, hybrids, and EVs – at 13 present manufacturing services worldwide whereas enhancing manufacturing effectivity with two devoted EV vegetation.
The Gwangmyeong EVO Plant, which started operations final yr, is driving EV adoption with the manufacturing of the EV3. Kia’s second quantity EV mannequin, the EV4, started mass manufacturing in March and is ready for world launch. Moreover, the model’s Hwaseong EVO Plant, which can start PV5 manufacturing in keeping with its launch in July 2025, will develop to incorporate PV7 manufacturing in 2027, strengthening its market positioning.
Technique ② : PBV enterprise growth as a brand new progress momentum
Kia is ready to revolutionize the mobility business by increasing its PBV enterprise, enhancing progress momentum, and redefining its customer-centric enterprise framework.
By 2030, the corporate goals to focus on aggressively the rising demand for electrical gentle industrial automobiles (LCVs), with a objective of promoting 250,000 PBVs throughout Europe, Korea, and different world markets.
To determine a dominant place within the PBV sector, Kia’s strategic focus is on 5 key areas:
- Product
- Manufacturing
- Options
- Providers
- Channels
2-1. Various PBV lineup
Following the launch of the PV5 in July 2025, Kia will develop its PBV lineup with the introduction of the PV7 in 2027 and the PV9 in 2029. The PV5 can be out there in Passenger, Cargo, and Chassis Cab physique sorts, together with conversion fashions together with B2C Premium, Gentle Camper, Crew Van, Open Mattress, and Field/Refrigerated Truck variants.
2-2. Specialised manufacturing for PBVs
Kia is constructing a versatile and environment friendly manufacturing ecosystem on the Hwaseong EVO Plant and is establishing a conversion heart to develop and manufacture PBV conversion fashions. Kia may also accomplice with main native conversion corporations in key areas, guaranteeing that personalized PBVs meet distinctive market-specific wants with distinctive high quality and reliability.
2-3. Personalized options for enterprise effectivity
Kia’s PBV options, primarily based on Hyundai Motor Group’s Software program-Outlined Automobile (SDV) idea, will improve buyer experiences by way of strategic partnerships with world know-how corporations.
Fleet administration companies can be enhanced with AI-powered predictive upkeep and contextual accident evaluation. These capabilities can be built-in into Kia’s third-generation Fleet Administration System (FMS), serving to companies enhance operational effectivity and cut back prices.
2-4. Packaged companies for seamless operations
Kia will package deal its FMS options with important operational companies, together with financing, charging, and upkeep, to streamline automobile possession and administration for B2B prospects. These service packages can be built-in with a one-billing system, offering a seamless fee expertise and maximizing comfort for enterprise purchasers.
2-5. Optimized buyer and gross sales channels
Kia is enhancing the B2B buyer journey by optimizing each on-line and offline gross sales channels.
Offline, the corporate will designate choose dealerships as PBV specialists and develop enterprise lounges the place prospects can expertise the complete vary of PBV automobiles, options, and companies in a single location.
On-line, Kia will launch a devoted PBV web site for purchasers and a body-builder conversion portal for conversion companions to make sure easy accessibility to PBV-related info and companies.
As a pivotal progress engine, Kia’s PBV enterprise will proceed to develop throughout markets and enterprise fashions. The corporate goals to broaden its buyer base past conventional B2C passenger automobile consumers and faucet into the B2B LCV phase. Regionally, Kia plans to increase PBV operations from its major targets – Europe and Korea – to North America, the Center East, Asia-Pacific, and Japan.
Technique ③ : Pickup truck – coming into a brand new phase with launch of Tasman
Kia goals to fulfill various market wants for pickup vehicles with each inside combustion engine (ICE) and EV fashions. The model’s first pickup truck, the Tasman, will launch in Korea, Australia and rising markets, with an annual gross sales goal of 80,000 models and a six p.c market share.
In North America, Kia plans to introduce an EV pickup truck primarily based on a brand new EV platform designed for each city and out of doors use. With this revolutionary mannequin, Kia targets mid-to-long-term annual gross sales of 90,000 models and a seven p.c market share. The automobile will function best-in-class inside and cargo area, a strong towing system, off-road capabilities, and superior infotainment and security options.
■ Product growth instructions and future enterprise
Kia’s product technique focuses on catering to various buyer wants by way of 4 key pillars: connectivity, autonomous, efficiency, and design.
- Connectivity: Kia will develop Over-the-Air (OTA) performance to maintain automobile software program up to date remotely and allow diagnostic capabilities. Linked automobile companies will develop from 34 international locations in 2024 to 71 international locations by 2026, together with the Center East, Asia-Pacific, and Latin America.
- Autonomous: Kia will improve in-house autonomous driving software program and automobile integration whereas partnering with exterior events for automobile knowledge, infrastructure, and business requirements. These developments will align with the corporate’s transition towards SDVs.
- Efficiency: Kia will enhance driving efficiency and gas effectivity with its next-generation hybrid powertrain and an Prolonged Vary Electrical Automobile (EREV) system that mixes EV and ICE advantages. Superior battery know-how will improve power density and cold-weather efficiency, whereas an improved energy electronics system will enhance charging pace, security, and sturdiness.
- Design: Kia continues to additional develop its Opposites United design philosophy, making use of this to future quantity EV fashions, together with EV2.
Develop space of future enterprise: SDV, autonomous driving, robotics, and AAM
To speed up Hyundai Motor Group’s SDV improvements, Kia is cooperating with a number of events throughout the Group, together with the Superior Automobile Platform Division and its world software program heart, 42dot.
Kia is accelerating its transition to SDVs by growing three core applied sciences: a sophisticated electrical/digital (E/E) structure that allows seamless updates and optimizes efficiency; a strong SDV working system that ensures a secure and uninterrupted person expertise; and software program that gives a platform for intuitive, ultra-personalized purposes that improve connectivity and performance.
In 2026, Kia plans to unveil its SDV Tempo Automobile, that includes full-stack SDV know-how and AI-integrated autonomous driving know-how. Following the debut of this automobile, Kia targets implementation of Degree 2+ autonomous driving, that includes extra superior and secure autonomous methods and AI-powered know-how whereas laying the groundwork for mass manufacturing and a complete software program ecosystem from 2027.
Kia is collaborating with Hyundai Motor Group’s key know-how associates, together with Motional, Boston Dynamics, and Supernal, to combine future applied sciences and develop new enterprise fashions.
Kia is working with Motional to use autonomous driving know-how throughout its EV lineup. For logistics, Kia and Boston Dynamics are getting ready for the way forward for automation utilizing the robotics specialist’s Stretch logistics robotic and integrating PBVs with the Spot quadruped robotic for last-mile deliveries.
Via its partnership with Superior Air Mobility (AAM) firm Supernal, Kia goals to attach PBVs with air mobility options to create a seamless multimodal transport community.
■ Annual and mid-to-long-term enterprise and monetary objectives
Regardless of world uncertainties final yr, Kia achieved record-high outcomes with KRW 107.4 trillion in annual income and an 11.8 p.c working revenue margin.
Persevering with this momentum from 2024, Kia has set its 2025 marketing strategy with wholesale gross sales of three.22 million models, a 4.1 p.c enhance yr over yr. As well as, the corporate goals to attain income of greater than KRW 112 trillion, up 4.7 p.c from a yr earlier, with an working revenue margin of 11 p.c.
In 2025, Kia will launch 5 new fashions, one product enhancement mannequin, and three derivatives. The Tasman pickup will create new demand and drive income progress, whereas the EV4 will proceed to steer quantity EV adoption. Moreover, the launch of the PV5 will mark the start of Kia’s devoted PBV enterprise.
Within the mid-to-long time period, Kia goals to attain KRW 170 trillion in income and KRW 18 trillion in working revenue by 2030 – an working revenue margin of greater than 10 p.c.
The corporate plans to take care of robust profitability in the long run by way of quantity progress alongside profitability enchancment methods for hybrids and EVs and software-driven enterprise mannequin transformation, with a powerful concentrate on SDVs.
■ Future funding plan and shareholder return coverage
Kia plans to speculate a complete of KRW 42 trillion over the subsequent 5 years. This represents a rise of KRW 4 trillion in contrast with the announcement final yr. Of this, KRW 19 trillion can be allotted to future enterprise, together with electrification, SDVs, robotics, and AAM.
Kia additionally reiterated its mid-term monetary objectives from 2025 to 2027, which embody reaching annual income progress of over 10 p.c, an working revenue margin of over 10 p.c, and a return on fairness (ROE) of over 15 p.c.
To realize balanced mid-term monetary objectives, Kia has set a complete shareholder return (TSR) goal of 35 p.c throughout this era, which incorporates dividends, buy of shares, and cancellation of shares.
The corporate will proceed to implement a shareholder-friendly return coverage, with a minimal per-share dividend of KRW 5,000. To boost transparency, the corporate will buy and cancel as much as 10 p.c of internet revenue.
[1] Hybrid electrical automobiles (HEVs), plug-in hybrid automobiles (PHEVs), and Prolonged Vary Electrical Automobiles (EREVs)
