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Saturday, April 19, 2025

Studie: The Japanese Store Pioneering Trendy BMW Modification


BMW’s latest styling shift has sparked debate amongst fanatics loyal to the German automaker. Whereas this new design language is slowly successful over some, others stay firmly against it. However not Studie AG. The Japanese BMW specialist has wholeheartedly embraced the styling evolution.

For these unfamiliar, Studie, a Yokohama-based tuning store based in 1995, initially gained recognition as a BMW elements specialist, specializing in the newest fashions at any given time. Right now, Studie’s operations prolong throughout Japan, with branches in Sendai, Kobe, Fukuoka, Sapporo, Hokkaido, and Nagoya. Moreover, the corporate runs the official BMW racing staff in Japan’s Tremendous GT touring automotive championship. Suffice it to say, Studie has change into a cornerstone of Japan’s BMW tradition.

Alec Pender  - Speedhunters Studie-108
Alec Pender  - Speedhunters Studie-111

With its roots in motorsport, Studie caters not solely to modification fanatics but in addition to purists. Every of the store’s demo vehicles options various levels of aftermarket enhancements, however as Bob-san, the proprietor of Studie, defined, solely about 8% of their prospects go for suspension upgrades. And even fewer select modifications like wheels, exhausts, or efficiency elements.

Alec Pender  - Speedhunters Studie-105
Alec Pender  - Speedhunters Studie-93
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Over the previous twenty years, Studie has fostered a diehard group of BMW house owners in Japan, with over 1,300 shared tasks documented on their proprietor boards.

Many BMW fanatics in Japan want to maintain their vehicles comparatively inventory, maybe a nod to the factory-delivered enjoyability and efficiency of recent M machines.

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Alec Pender  - Speedhunters Studie-70

On this go to to Studie, Bob-san was variety sufficient to deliver out 4 of the store’s demo vehicles, together with his personal 1 of fifty 3.0 CSL, one among solely two in Japan – the opposite parked proper beside it within the Studie showroom.

Alec Pender  - Speedhunters Studie-42

Alongside the three.0 CSL, we additionally noticed a G82 M4, a collaboration between HKS and Studie on a G80 M3, and an M3 Touring Competitors – my private favorite of the bunch.

Alec Pender  - Speedhunters Studie-18

Whereas the three.0 CSL stays unmodified, it stood out as probably the most particular automotive of the day. The CSL pays homage to BMW’s legendary Seventies coupe and encompasses a 6-speed handbook transmission, centre-lock wheels, an lively differential, and 560hp. No marvel the fiftieth anniversary launch was an immediate BMW collector’s must-have when it debuted in 2022.

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Alec Pender  - Speedhunters Studie-36

However what shocked most was the three.0 CSL’s price ticket – north of US$1.5 million. That type of coin is sufficient to safe nearly any legendary basic or fashionable hypercar. It’s a fairly clear indicator of Bob-san’s deep ardour for the BMW model.

Alec Pender  - Speedhunters Studie-26

A signature contact for Studie vehicles is the distinctive emblem sticker positioned on the rear. Peeling pesky service store stickers off is nearly the primary to do when getting your automotive again from being labored on, however you’ll discover most Studie automotive proprietor preserving theirs firmly in place, a testomony to their pleasure in being a part of the Studie group.

The G82 M4 parked close by served as the muse for the three.0 CSL – minus the seven-figure asking worth.

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On the surface, the M4 is fitted with carbon fibre accents, a rear wing, facet skirts, a entrance grill alternative, a carbon bonnet, BBS wheels, and KW suspension.

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The modifications are extra than simply aesthetic; they improve the automotive’s street presence, making it unattainable to disregard.

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Alec Pender  - Speedhunters Studie-55

Contained in the totally re-trimmed cabin, the M4 encompasses a colour-matched roll cage, Recaro basic seats and an OMP steering wheel. No element has been neglected.

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Alec Pender  - Speedhunters Studie-38

Subsequent is the ‘HKStudie’ M3, a undertaking combining JDM tuning strategies with German engineering. Although nonetheless in its early levels, the HKS-Studie partnership has already resulted in upgraded suspension and exhaust techniques.

Alec Pender  - Speedhunters Studie-60

My favorite of the group, the M3 Competitors Wagon, was a shocking instance of understated aggression. With an Adro entrance bumper and physique equipment, this wagon stood out with out being excessive. It’s the construct that reignited my ardour for contemporary BMWs.

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Underneath the hood, the purple theme continues with a CSF Race cost cooler consumption manifold and CPM cross bracing.

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Paired with BBS wheels and KW suspension, this M3 Touring exemplifies the signature Studie aesthetic – refined however all the time purposeful.

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The place else might you see 4 M vehicles of such calibre lined up collectively? That is what makes Studie synonymous with BMW in Japan.

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Studie’s capability to harness the most effective of recent BMWs and elevate them has earned the corporate a well-deserved repute. And who is aware of? In 40 years, these is perhaps the vehicles we glance again on with the identical reverence for right this moment’s classics.

Alec Pender
Instagram: noplansco



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