Tesla is cranking up its advertising and marketing efforts in China. This time round, the electrical automobile maker is selling its fame for producing autos with the perfect security requirements on the highway.
Tesla VP of Exterior Affairs Grace Tao highlighted the corporate’s concentrate on security in a put up on Weibo. As per the manager, the Tesla Mannequin 3 grew to become a double five-star mannequin of “China Electrical Car Hearth Security Index” and “Car Hearth Security Certification.” She additionally famous that within the final six years, Tesla has had no international recollects on account of hearth dangers.
Tesla’s security at a look:
- Hearth Security Stats: Tao highlighted that the likelihood of a Tesla catching hearth is simply one-eighth that of a gasoline automotive, and that features incidents like constructing fires and arson.
- High Marks for Mannequin 3: She identified that the Tesla Mannequin 3 boasts high security rankings, with 5 stars on each China’s EV hearth security index and the automotive hearth security certification.
- Security as Customary: Each Tesla, from the reasonably priced Mannequin 3 sedan and the extremely well-liked Mannequin Y crossover to the high-end Mannequin X Plaid contains complete energetic and passive security options as customary.
An ever-continued push in the direction of security:
“We proceed to enhance the boundaries of car security by means of steady technological innovation and strict manufacturing and manufacturing requirements. Yearly, our autos surpass ourselves in energetic and passive security, knowledge privateness safety, hearth security, and different fields. Shopping for a Tesla means shopping for the world’s high automobile security configuration,” Grace Tao wrote in her Weibo put up.
Tesla China by the numbers:
- November wholesale: Information launched by the China Passenger Automotive Affiliation (CPCA) has revealed that Tesla offered 78,856 automobiles wholesale in November. This represents a 15.49% soar from the 68,280 that had been offered wholesale in October 2024.
- Native Gross sales: Media studies have steered that Tesla offered over 73,000 models in China throughout November, as famous in a report from CNEV Put up. The vast majority of these autos are comprised of the Tesla Mannequin Y.
- Yr to Date: From January to October 2024, Tesla’s home gross sales in China reached 500,685 autos, an 8.29% improve year-over-year.
Tesla’s This fall 2024 efforts:
- Extra Incentives: To additional enhance gross sales this This fall, Tesla China has introduced an RMB 10,000 low cost on choose Mannequin Y variants. The corporate additionally prolonged its five-year 0% curiosity financing provide till the top of December.
- Formidable supply objectives: Elon Musk has said that he believes Tesla China can meet or exceed its 2023 international deliveries. For Tesla to realize this objective, it must ship a report 515,000 autos this This fall 2024.
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