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Monday, April 21, 2025

Throwback: The Howdy Particular Kei Truck


2024 Intro

It’s at all times enjoyable to look into the lighthearted aspect of world automotive tradition. And when you may as well present what could be achieved on the excessive finish of the customizing spectrum, that always results in distinctive characteristic vehicles. Or, on this case, a truck.

Whereas JDM kei pickups are designed for hauling small masses round Japan, with a bit of out-of-the-box pondering, they are often a lot extra. Again in 2014, Dino confirmed us a loopy construct from Howdy Particular primarily based on the pint-sized Suzuki Carry platform. Let’s revisit that story for this week’s throwback put up…

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2014 Characteristic

In April 2014, I headed out into the Japanese countryside – or inaka – to seek out a shocking instance of a shakotan S30 Fairlady Z owned by Oda-san. As thrilling because the hunt for the S30 was, an equally compelling cause to be there was to research some somewhat vibrant kei vans I had seen a couple of months prior on the Tokyo Auto Salon. If you already know the extra curious aspect of Japan’s customized automotive scene, ‘Howdy Particular’ may ring a bell. If it doesn’t, then what I’m about to point out you provides you with a reasonably good perception into the intense work of this tradition kei builder.

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By now, you understand how numerous Japanese automotive tradition is. If there’s a kind of automotive, there might be a scene for it, and if there isn’t, somebody in the end will make one. I assume that’s how Howdy Particular got here to be. Oda-san noticed the chance and took it. And by this, I imply he went full-out and arrange a tuning outfit that offers solely in kei vans.

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Kei vehicles and okei vans (kei referring to a lightweight class of autos restricted in bodily measurement with a most engine of 660cc) are very fashionable as they’re low-cost to run and don’t require parking permits to point out that you’ve area to maintain a automotive outdoors, or near your own home. Kei vans, alternatively, have endlessly been the selection of Japanese farmers – their small footprints making them significantly nicely suited to be pushed down slim entry roads round rice paddies or comparable fields. And like something with 4 wheels in Japan, they fall into the tuning entice! And that’s when Howdy Particular is available in.

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With this wild kei, Oda-san got down to present what could be achieved on the finish of the customizing spectrum, and within the course of, have some enjoyable – recognizing that the majority kei truck proprietor might solely wish to add a couple of dress-up goodies to personalize their pocket-sized pickup. To take action, he contacted a long-time good friend whose store is a 30-minute drive again in direction of the middle of Kyoto.

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It looks as if we is likely to be mentioning Miura-san so much currently, however the reality of the matter is Rocket Bunny has been on the core of the JDM aero world for fairly a while. The way in which he works has reduce design and manufacturing instances to a fraction of what they as soon as was once, which in flip has made it extra economically viable for small retailers – like Howdy Particular – to supply their very own strains of authentic aero, which is strictly what you see right here. Oda-san calls this one the Birichino package.

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Together with the one-piece entrance bumper, which sports activities a collection of built-in aspect vents and a bucktooth decrease lip, Miura’s contact for the little Suzuki pickup included a set of works-inspired fender flares. This was one factor Oda-san actually needed to go for, as it could enable for a much more aggressive fitment when it got here to the wheels.

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To realize the look he was capturing for, Oda-san fitted Howdy Particular’s very personal ’86’ authentic wheels – a contemporary rim styled to imitate widespread designs from the late Seventies and early ’80s. The 14×7-inch wheels have been color-matched to the remainder of that retina-piercing pink of the outside and had skinny 155/55R14 Nankang Sport NS-II tires stretched over them.

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The Miura-designed aero has a deliberate continuity alongside the aspect of the truck, aspect skirts setting the tone with outlined air intakes mimicking the opposite vents all through the package.

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You simply have to like the aspect intakes – very Ferrari Testarossa-like!

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A tall rear bumper part offers the Carry a rear finish you’ve got by no means seen on the again of a kei truck – all built-in with a diffuser-like grilled outlet on the very backside.

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Ever seen a kei truck with a mattress spoiler? Properly, now you’ve got!

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Oda-san has saved issues practical, so there’s no loopy quantity of destructive camber to be seen. The rear finish runs a stable rear axle, in fact, which is why the wheels sit good and sq. – albeit sporting simply the proper quantity of poke.

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Except for a Howdy Particular exhaust tip, which actually doesn’t depend, the engine stays inventory customary. The one actual mechanical improve is the welded diff, which was made to remodel the little farmer’s workhorse right into a fully-fledged drift truck! Okay, so ‘fully-fledged’ is likely to be a bit deceptive, however when the on-track alternative permits, drifting is exactly what Oda-san makes use of his pink pickup for. With actually no weight over the rear axle, slim tires, and an aggressive sufficient clutch kick, the Suzuki Carry has no drawback getting all crossed up. And with cautious use of the throttle (learn: pinning it to the ground), it may be saved there.

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The good contact of all needs to be the bumper-mounted exterior oil cooler. How Hakosuka-like of the little Carry!

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For those who thought Oda-san might need stopped on the exterior with the modifications, you’re very improper. The most well-liked elements that Howdy Particular sells are inside equipment, and all the pieces contained in the cabin of those little vans could be swapped out and upgraded. For his drift truck, he settled on a couple of choose particulars.

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That features the smooth, quilted pink-camo steering wheel cowl and a silky-smooth carpet panel on the dashboard. What made it attention-grabbing to me is how some, if not all of those particulars are belongings you would usually see within the dekotora scene – one other Japanese customized automotive sub-genre that Mike briefly investigated in 2013.

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Just like the seats under them, the headrests too bought the pink camo therapy.

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You’re looking at one of the vital widespread Howdy Particular gadgets accessible: a heart-shaped tsurikawa prepare deal with strap – one thing we at all times see on kaido racers.

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Right here Oda-san lifts up the passenger seat to disclose the little three-cylinder 660cc KA6 engine that provides the 50 or so horsepower to the Carry’s rear wheels. Regardless of what the truck’s exterior dimensions might recommend, the engine’s place truly makes it fairly a nice-handling and neutral-steering little machine.

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With the cab actually over the entrance wheels the entrance suspension turrets are literally within the footwells. That makes it very straightforward to shortly modify the settings on the Howdy Particular adjustable coilovers!

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Judging by the situation of these rear Nankangs it’s certain appeared like Oda-san had been having fun with the odd skid – however I used to be reassured that type of stuff is at all times carried out inside the security of a observe. 

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I begged Oda-san to offer me a bit of drifting demonstration, however there was no method he was going to interrupt the tranquility of the Japanese inaka by throwing his truck sideways and bouncing the engine off the limiter. His neighbours can be removed from impressed!

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And so my time with one of the vital distinctive characteristic vehicles of 2014 got here to an finish in the midst of the Kyoto countryside – the little Carry’s pure habitat. I left blissful to have met one man that has turned a enjoyable concept into a correct enterprise, catering and constructing vehicles that make folks blissful.

The Speedhunters
Instagram: thespeedhunters

Dino Dalle Carbonare
Instagram: dino_dalle_carbonare
[email protected]



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